A detailing company came to me in need of a logo to kickstart their business. They had an idea of what they wanted, An outline of a car around their company name. While I delivered that to them, I also proposed my own concept because I wanted them to stand out from the competition.
The concept was to be a wheel to tie in cars and detailing while also looking like an eye, speaking to their good eye and attention to detail. With "Visual" in the name it just made sense.
After some collaboration with others in the company, we finally narrowed down which looked the most like an eye AND a wheel and decided to move forward with this concept over the design they were initially looking for. We also decided a black on white background was best for primary usage.
