The Brief
Lowe's asked me to create an educational section to be placed on the Flooring category page. The information was to help customers understand the different characteristics they need to consider and compare when thinking about getting new floors. I was to compare the cost, durability, installation, and the ease of cleaning the floors so the customer could make an informed decision. Using their branding standards, I was able to design a clean and simplified way for customers to accomplish this task.
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