Halfpenny Accounting approached me to create branding and UX design for their upcoming financial app. The project required a cohesive visual identity that reflected the company's name and financial expertise, while ensuring a user-friendly experience.
During initial discussions, the owner emphasized the importance of a brand identity that conveyed reliability and financial acumen. The design needed to be visually appealing and resonate with users in the financial sector.
I designed a logo that cleverly incorporated the idea of "half a penny," aligning with the company’s name. Copper was chosen as an accent color to complement this concept, while green was selected as the primary color to symbolize finance and wealth, and to also reference the natural oxidation of copper into a green patina.
In addition to the logo, I developed a series of icons for the app, maintaining a consistent style and color scheme. This ensured a cohesive user experience and a unified brand presentation. Special attention was given to the usability and accessibility of the design, with all color choices meeting web accessibility standards.
The branding and UX design for Halfpenny Accounting's app successfully conveyed the company's identity and values, providing a visually appealing and user-friendly interface. The consistent use of color and iconography helped create a seamless and professional experience, enhancing the app's overall appeal and accessibility.
