Visual Detail

A detailing company needed a logo for their new business. They came to me with an idea in their head of what they wanted. While I delivered that to them, I also proposed this logo because most detailing companies had chosen logos that looked similar to what they had described. However, this logo was sharp, professional, and clever. I wanted the logo to relate to vehicles so I used a wheel. I made the wheel double as an eye so that it could also let the customer know that they have an eye for detail. After some consideration and collaboration with others in the company, they decided to go with this design over the design they were initially looking for.