For this project, I need to first gather research about my target audience and ask them what pain points they experienced when visiting the Getty Museum and what difficulties there were in educating themselves on the collection of history-rich art pieces. I also want to learn the different reasons why people decided to visit the Getty Museum in the first place.
The target audience for this app would be people who live in or around the Los Angeles area and would regularly visit the Getty Museum. I want to be sure to include a diverse blend of genders and races. As a white male, I was the minority when I visited, so I know that I need to make sure to listen to users and understand the experiences of people who are different from me.
After interviewing multiple people local to Los Angeles that have visited the Getty Museum, I created two personas based on that research. Using these personas, I will be able to keep users in mind as I'm brainstorming and thinking through solutions in the following steps.
To be continued...